It also raised questions: How might a Jay-Z album sound if Jay didn’t have to worry about commercial considerations? Jay had his own ideas - how if lyrics sold, truth be told, he’d probably be lyrically Talib Kweli - but that never sounded quite right. And here he was, saying that what we’d been hearing all these years was the watered-down, altered-for-consumption version of himself. Jay was, if not the best rapper working at the time, at least top three. At the time, it was a remarkable admission. “I dumbed down for the audience to double my dollars.” That was Jay-Z 14 years ago, just before his fake retirement.
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